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ManagementTier 1 source5 min readWed, 26 Aug 2026

loveholidays cut deployment time 73% by letting non-engineers write code

OpenAI News

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Originally published as “How loveholidays is making everyone a builder with Codex

Highlights

  • Non-engineers now prototype and deploy customer experiences without engineering queues
  • AI-assisted infrastructure changes rose from 58% to 93% success rate in one year
  • Deployments increased 73% while engineering headcount stayed flat
  • Data teams saved £136,000 annually through optimisation work now feasible
  • Codex becoming single interface across engineers, data scientists, and business teams

loveholidays, a European online travel agent processing 60 trillion package combinations daily, has deployed OpenAI's Codex to democratise software development across its organisation. Product managers, designers, and commercial teams now contribute directly to codebases without routing requests through engineering queues. The company created Search Playground, enabling non-engineers to prototype customer experiences; over ten new search experiences have been built this way, with at least three now live. Behind the scenes, Codex guides employees through data platform and infrastructure changes by encoding specialist best practices, raising successful AI-assisted changes from 58% to 93% and increasing platform changes fourfold per support request. Across loveholidays, AI-assisted code changes have risen from 7% to 79% in a year, deployments increased 73%, and engineering headcount remained flat. The company has realised measurable business value: the Data Engineering team reduced cloud storage costs by £36,000 annually and cut data-processing waste by approximately £100,000 per year. loveholidays frames this shift as building "general intelligence for travel"—making specialist expertise and development capability available across the business so the boundary between idea-holders and builders dissolves.

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